Looking good doesn’t need to break the bank. In total, I spend $200 a year on beauty-related expenses. That figure includes a year’s worth of hair dye, daily makeup application, weekly at-home manicures and pedicures, the occasional fake tan and biannual teeth whitening. No one could accuse me of being low maintenance when it comes to beauty or makeup, and honestly I’m okay with that because my annual expenses cost less than one trip to the hair salon.
There is nothing intrinsically wrong about beauty products and I would never advocate cutting them out in order to reach financial freedom or gain control of your finances. (Of course, if you’re happy bare faced and beautiful, then more power to you!) But beauty shouldn’t cost a fortune and if it does, you’re doing it wrong.
1) Coloring My Hair for $3 a Month (AKA: Do That S*** Yourself)
For the past ten years, I’ve been dying my hair. For as long as I can remember I wanted to be blonde and took steps to make it a reality. Luckily, my mom is a beauty pro and dyed my hair herself. As I got older, she taught me her tricks (spoiler: it’s absurdly easy) and I took over the hair dying operation. My natural hair color is dark brown, but you would never know by looking at my blonde drugstore-colored locks. For a measly $3 per month, I have the hair color of my dreams. The same color in a salon would cost upwards of $100. Pure insanity. By opting for Revlon Colorsilk Beautiful Color, I am saving $1,164 dollars per year. That means that over the course of ten years, I’ll be $11,640 dollars richer than my professional hair dying peers. With smart hacks and a do-it-yourself attitude, there’s absolutely no need to spend thousands of dollars on beauty. But there’s also no reason to not look and feel your best.
The secret to doing something yourself is a combination of fearlessness and research. Extensive research (aka: googling) is always a good idea before starting something new. But after you’ve done that, it’s time to be brave, put on your big girl pants and just do it.
2) The Power of Buying Essentials: Flawless Skin for Cheap
The number one reason why makeup can be expensive is because it is cheap. Yep, it sounds bizarre but it’s true. If you’re buying drugstore brand makeup (Which you should be—$30 “name brand” mascara is absurd) then it’s relatively cheap. Wet n’ Wild eye shadow retails for about $2 and a good eyeliner can be had for about $3. The low price tag is intentional because it creates an environment in which it’s easy to grab multiples and not feel guilty. In reality, $7 mascara adds up quickly when you’re buying five of them and even beyond that, no reasonable human needs that many. Resist the mentality that more is best and buy only the essentials. At any given time you should only have one of each essential in your cupboard.
And for me, the essentials are pretty minimal:
- EcoTools 6 Piece Starter Set ($9.26): I bought this set of makeup brushes almost five years ago and still use them every single day. For brushes, you don’t need fancy, just functional.
- Neutrogena Skin Clearing Foundation ($9.47): One container of liquid foundation lasts me for about 3 months and for my skin type, Neutrogena is the best—clears blemishes and is oil free. Regardless of brand, foundation should never cost more than $11 every few months. However, it’s important to never go too cheap on foundation because the ultra cheap brands can cause you to break out.
- Blush and Bronzer ($2.97): Unlike foundation, it’s okay to buy blush and bronzer for extra cheap because it’s not sitting directly on your skin and won’t cause breakouts. I typically opt for Wet n’ Wild or whatever brand is currently on sale.
- NYC High Definition Liquid Eyeliner ($3.59): Eyeliner that stays on all day can be hard to find, especially for cheap. Luckily, NYC’s eyeliner has staying power and a great price tag. Each eyeliner stick lasts me about two months of every day use.
- L’Oreal Paris Voluminous Miss Manga Mascara ($5.69): Almost any brand of drugstore mascara will do the trick and create thick, dark lashes. My current favorite is L’Oreal’s Miss Manga because it creates doll-like lashes, but any brand will do. Once again, it lasts for about two months.
- Wet n’ Wild Eyeshadow Trio, Walking on Eggshells ($2.97): Wet n’ Wild eyeshadow pallets are the best-kept secret of the beauty world. Although the prices are rock bottom, the quality is top-notch. In fact, they are remarkably similar in quality to Urban Decay’s Naked Palette for $30.00.
These are my basics. Sometime I wear a bit more and sometimes I wear a bit less, but this is the bread and butter of my daily makeup usage and by opting for drugstore brand basics and using it until it’s done, I’m saving an average of $2,000 year. After it is all said and done, I spend less than $100 on makeup per year, and there’s no reason to spend more.
3) Tanning, Manicures and Teeth Whitening, Oh My!
In the world of beauty related marketing, more is better and less is never enough. From tanning salons to nail salons and everything in between, there are countless ways to spend big bucks on beauty related “necessities,” but there are also ways to get the same treatments for super cheap. The answer is simple: do it yourself. The DIY model of living is no longer reserved for home improvements and gardening. The world of beauty presents countless opportunities for money-saving hacks.
Manicures create a polished look and tie an outfit together, but I do it at home for less than $20 per year. Compared to the $20-$30 per week model that is sold at salons, I’m saving nearly $1000 a year. Similarly, if I ever need a quick glow, I tan at home. After a quick rub down with ________, my skin is bronzed for minimal effort and my bank account is happy. For less than $8 per bottle and twelve uses per bottle, I spend less than $30 per year on tanning. However, a tanning salon would set you back over $50 per spray tan session. In other words, I’m saving at least $1,200 per year.
For teeth whitening, my solution is pretty straightforward: buy the cheapest Crest Whitening strips for $14.15 on Amazon and use them twice a year. There’s no need to opt for the more expensive whitening strips for $50+ per box. They promise “visible results” in three days but the actual results are the same. By committing to an extra seven days of Whitestrips, 10 days total, you’ll save yourself nearly $100 per year. (Staying away from professional whitening treatments should go without saying.) Although there are other cheaper solutions like baking powder and hydrogen peroxide, I’ve found that nothing beats the power of Crest, and honestly, at $30 per year it’s a steal.
There are a lot of articles written about the “true price of beauty” that laboriously outline the countless ways in which women are getting swindled by marketers and the beauty industry. In some ways, it’s true. Excessive amounts of marketing dollars are spent on convincing women that they need beauty products in order to fit in, find a spouse or look beautiful. Perpetuating the belief that women are somehow inferior without makeup is not only wrong and insulting it is also sexist; men are not sold the same pack of lies.
But it’s not any different than other marketing. In the same way it would be absurd to never use a mattress again simply because Tempurpedic commercials exist, it’s also absurd to ditch makeup because of annoying marketing tactics. Instead, focus on simple beauty hacks that make you feel happy and attractive.